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Webinar series: Telling Your District's Story

Storytelling (and Guerrilla Marketing) for Special Districts

Six weekly 20-30 minute free webinars 

You can register and find the resources after each webinar here!

Special districts are the superheroes of the local government world - and yet, many people don't know who you are! It's time to tell your story. 

Week 1 - Sept. 22:

What is storytelling? How is it different from plain old writing? Why you should bother telling your story.
Recording (YouTube) | Slide deck (PDF)


Week 2 - Sept. 29:

What is your story? (Hint: it might be bigger than you think!) How to discover the stories that will inspire and connect your community.
Recording (YouTube) | Slide deck (PDF)


Week 3 - Oct. 6:

Tips for good storytelling, examples of the ways stories can be told.

Recording (YouTube) | Slide deck (PDF)


Weeks 4 - 6 - Oct. 13, 20, 27:

Getting your story in front of the people who matter easily and affordably using guerrilla marketing tactics.

Week 4, Events & Community Murals:
Recording | Slide deck (PDF)

Week 5, Leveraging Social Media:
Recording | Slide deck (PDF) 

Week 6, Using Website and Email Campaigns:
Recording | Slide deck (PDF)

 

Additional Resources:

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