Why is website accessibility so important?
Social responsibility: including individuals with disabilities is the right thing to do! 15 - 20% of the population has a physical or mental challenge that may affect their ability to get the information they need from your site. People with disabilities often rely on assistive technology (AT) - screen readers, braille readers, browser zoom, etc...
Good business: Increases the ability for search engines to find / index your site.
Legality: it’s not just for federal agencies!
What is the difference between the Americans With Disabilities Act (ADA), Section 508, and Website Content Accessibility (WCAG) guidelines?
While they are related, they actually build upon each other. It originally started with the ADA, which didn’t technically define website requirements, but defines equal access to services for people with disabilities. On top of that came the Federal Section 508 requirements, which outlined basic website accessibility. WCAG 2.0 AA was officially adopted as the standard in January 2018, and those standards apply to government websites in most states.
Are special districts required to comply?
Yes. Most states have what are referred to as "little 508s" - state specific laws that define accessibility, often simply pointing to Section 508 (which now aligns with WCAG). However, even if your state doesn't specifically define website accessibility requirements, you're still expected to have a website that complies with the adopted guidelines.
We’re a small district, can't we just ignore this?
No. Just like other local government agencies, special districts are being sued across the country for having non-compliant websites, costing tens of thousands of taxpayer dollars in attorney and settlement fees. Plus, considering that an estimated 15-20% of the population has a disability that may make it difficult to navigate an inaccessible website, it’s the right thing to do!
If you're trying to wrap your head around what this means for your district, we'd love to help!
When do I need to be compliant?
The most recent deadline was January 18, 2018, when Section 508 pointed to WCAG 2.0 AA as the official guideline for government websites. Technically, we all should have complied with the Section 508 guidelines many years ago.
What are the top website compliance pitfalls that get special districts in trouble?
The most common issues include: not having accessible PDFs / documents; no closed captions on video/audio files; not having ALT tags for images; lack of labels on form fields; lack of color contrast for text vs. background; not having a mobile-responsive site; non-semantic (bad, home-grown) HTML. These are the things that are really easy for someone to spot by doing an automated scan on your site.
Whether you want to test it yourself or get our help, we're here for you.
Learn more in this blog post about using the free Lighthouse tool to test for website accessibility.
Our 3-part series of 30 minute webinars will help you make sense of all this:
1. Overview and background on accessibility, lawsuits, and trends
2. The website requirements in detail
3. How to make PDFs and other documents accessible before posting them to your site
Check out the webinars >
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What steps do special districts take to achieve website compliance?
Typically there is a single champion who investigates options, determines the best way forward, and brings the information to the board. There are testing resources you can use to determine how close your site is to being compliant .
Compliance options available to special districts:
1. Hire a vendor to make your current site accessible. This can be a bit pricey, but the upside is that you already know the vendor, so (hopefully) have some trust established.
2. Build a standalone, unique website (using common tools like WordPress) - in-house or using a website firm. (Make sure that having a fully accessible website is one of the project requirements!)
3. Use a subscription-based website platform designed from the ground up with accessibility in mind.
How long will it take?
It really varies on the approach you decide to take. If building a one-off site from scratch, it can take from many months to a year or more. If using your existing vendor to update your site, that will vary based upon their familiarity with the WCAG requirements.
If using Streamline, we can set up a fully compliant website for you in 20 minutes. You will probably want to expand on that site by adding additional content and playing with all the features, though, so plan to spend 5 to 10 hours working on your demo site overall. (Since the platform is already accessible, you won’t have to worry about that part.) In our experience, you might expect from two weeks to two months, depending on the amount of content you want to add and whether or not you need board approval.
What does it cost?
That definitely varies depending on the direction you want to take. A one-off, built from-the-ground-up fully accessible website can cost a few thousand to hundreds of thousands of dollars. Paying an hourly vendor to update your existing site will just require getting a quote and making them stick to it. Other website platforms have varying costs, and some states even offer free options for local government (although they aren't typically fully accessible).
If using Streamline, you pay one low monthly fee (pricing is published on our website), which includes training, unlimited support, security and feature improvements - so you never have to go back to the board to ask for more money. Add this to our free trial, and it’s completely risk free.
If you're nervous about just signing up, feel free to schedule time to talk with us first!
What do I need to present to our Board to get a new compliant site approved?
We can help you prepare the right documents to present this project to your board, you can be the website hero!
Get a custom, compliant demo website to play with - for free!
If you’d like to learn more about our platform, the best way to do so is by signing up for a free demo site to play with. There is no obligation, we won't ask for your credit card, and it's a fantastic way to see how easy we can make this whole process. If you're ready to check it out, just sign up here!
Interested in learning how to create engaging, compliant website content?
OurWebsite Bootcamp on-demand webinars might be just what you need.
In a series of eight 30 minute webinars, we cover topics like Where to Find Free Images (and How to Best Use Them), Writing for the Web, Social Media for Special Districts, Accessibility and more.
